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What does 100 customers mean in the Free plan?

You can try out the widget on the Free plan. Up to 100 unique customers can access the widget over its entire usage period (this is not a monthly limit). Only actual widget users are counted, not all visitors to your website. For example, if a single customer visits the widget 1,000 times, they are still counted as just 1 customer.
This limit is typically sufficient for about two weeks of testing if widget traffic is low. To lift this restriction, simply upgrade your subscription plan.

What happens when the limit is reached?

Once all 100 customer slots on the Free plan have been used, new customers will not be able to open the widget. They will see the following messages:
Customers who have previously accessed the widget will still be able to open it and complete an order.
Managers will still be able to work with reservations. Only the widget on the website and in social networks will stop working for new customers.